Client Testimonials
"We brought in Barry Kroeker to update the marketing program and tools for our decades-old family business. At the time, we had no effective customer database and a virtually non-functional third party website.
Within a few weeks, Barry had a new interactive, mobile-friendly website up and running, with an integrated CRM, and several hundred contacts. He trained our team on the vendor software, and has been helpful in developing new computer-based sales processes that are providing us with more immediate and comprehensive customer and business insights than we have ever had.
Barry set up our first-ever pay-per-click marketing campaigns with reporting from Google Ads and Google Analytics, and with his spreadsheet skills, he has provided valuable trend data on our sales activity and sales funnel. He's also been helpful in moving us through a professional certification process with a national organization, and updating our company employee documentation. He continues to provide email campaign support, website maintenance, and monitoring for our online advertising. Throughout our consulting engagement, he's been transparent, helpful, and proactive.
I would recommend Barry to those considering improving their digital marketing program."
Brian Ketchem - General Manager, Hostetler Truck Bodies and Trailers
Barry helped me get my new business website up and running with helpful content management skills. He quickly learned my keywords and a new web editor, set up my contact forms and verified functionality, and was responsive in fine-tuning site elements. He was proactive and helpful throughout the process.
Mark London - Tekoa Analytics LLC
"I supervised Barry's work in the Marketing Department at EnergyCAP for several years beginning in 2009.
During that time, the scope of his work included pay-per-click campaign management, user documentation, marketing content generation and re-purposing, advertising management, and eventually, nearly all aspects of our email campaigns (first with Pardot, then Hubspot). Barry improved our PPC program by an order of magnitude based on click-through rate, and was a competent manager, adept at staying within budget while keeping after our priorities.
His content work was excellent, and he was primary author or editor on a number of ebooks and case studies which are still being used by our Sales team. He actively sought after and used new marketing tracking technologies to obtain greater insights into our customers and markets. Working with our team, he helped develop and improve our email drip campaigns through a thoughtful analytical approach that included A/B testing. He also assisted me in a major website transition, maintained the website, and contributed to our blogging program as author and editor.
I am pleased to give Barry my enthusiastic recommendation for his marketing work."
Chris Heinz - EnergyCAP, Inc.
"Barry was a great help setting up my portfolio website after I had struggled with the do-it-yourself interface. What a relief to hand off the technical and organizational details to a professional! The end result was amazing."